Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference
Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur CanThis volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
عام:
2019
الإصدار:
1st ed.
الناشر:
Springer International Publishing
اللغة:
english
ISBN 10:
3030186520
ISBN 13:
9783030186524
سلسلة الكتب:
Eurasian Studies in Business and Economics 11/2
ملف:
PDF, 3.32 MB
IPFS:
,
english, 2019
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